The brief was to create a 360° campaign for Arturo Obegero. For this campaign, we decided to produce an editorial piece and organise a fashion show in a bullfighting arena.
With the artistic direction of the campaign, our objective was to highlight the artist's influences in a subtle and intelligent way, just as he does in his own work. Drawing much of his inspiration from bullfighting, particularly the costumes worn by the bullfighters, our challenge was to showcase this world without glorifying it.
To achieve this, we took photos of bullfights and blurred them, enabling us to use these images without actually showing them. Then we applied a filter representing fields of heat, a ubiquitous feature in Spain.
Branding
Art direction
Graphic design
Layout
Art direction
Graphic design
Layout