The initiative aims to honour France's sporting history by uniting the public through a shared passion for sport. Reviving historical coat-of-arms logos helps to promote this shared interest.
The proposal is for a central logo accompanied by satellite logos, which together form a unique emblem based on the coat of arms motif. This structure allows various Olympic sports disciplines to be highlighted while maintaining visual coherence.
This approach ensures recognition for both well-known and lesser-known sports within the French team. The emphasis is on unifying different sports disciplines to enhance team spirit and foster a sense of belonging to the wider French team community.
Branding
3D Motion design
3D Motion design
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